This article from WebPro News provides interesting & relevant reading for executives that are considering "outsourcing" their organization's sales efforts to independent field reps or to an independent rep firm. The author seems to do a good job of balancing the "Pros" and Cons" of this strategy. The article also evolves into a brief discussion of what qualifications to look for when evaluating independent sales reps and it concludes by addressing the misconceptions that are most commonly associated with outsourcing an organization's sales function.
